Social Media, Mobility, 카지노사이트 Analytics and Cloud Computing (SMAC), the new generation in technology & globalization is now the next wave catalyst of change for the industry.
Media & Entertainment (M&E) industry is in a transformation stage as both old and new technologies continue to coexist. Interactivity, digitization, multiple platforms, multiple devices and globalization of services based landscape has remodelled the media and entertainment vertical over the last decade.
Social Media, Mobility, Analytics and Cloud Computing (SMAC), the new generation in technology & globalization is now the next wave compulsion of change for the industry.
The Media and Entertainment (M&E) industry has multiple segments that combine into one vertical; Movies/Cinema, Television, Music, Publishing, Radio, Internet, Advertising and Gaming. Moreover, trends and drivers for each of the section vary across sub-segments, geographies and consumer segments. This makes the vertical unique, since these sub-verticals compete, complement and combine to fulfill the ever-increasing request for entertainment and information globally.
The industry also depends on various external factors/technology developments like wireless, mobile, devices, digitization, internet access speeds, cloud storage, consumer analytics and social media among others. The industry has efficiently adapted around these evolutions in every age.바카라사이트
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Whether it’s the multitude of digital media or the traditional press and broadcast media, audiences now have more options than ever before. For media and entertainment companies, integration and adaptability are becoming critical success factors.
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The Media and Entertainment Industry is challenging and exciting. This is the first and fastest channel to share the news, views and have the opportunity to help disseminate it to the public.
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ITA’s comprehensive 2016 Top Markets Report for Media & Entertainment provides specifics on how this sector is expanding. It details export market prospects across four sectors, including book publishing, filmed entertainment, music, and video games, and provides a special review of the significant opportunities that will be generated for the M&E sector in TPP agreement countries.
TPP is anticipated to produce significant benefits to the U.S. Media and Entertainment industry, including robust growth rates, stronger anti-piracy protections, and unique opportunities for partnerships in licensing content.온라인카지
Even after excluding the United States and Brunei, the ten TPP partner countries comprise $308 billion in M&E revenues for 2016. This trade zone will present opportunities for diverse sub-sectors, content, and delivery platforms. Opportunities across the TPP countries for M&E companies abound as policymakers focus on creating an equitable, fair, and accessible digital economy that protects intellectual property.
The TPP agreement has many essential components for enabling the M&E industry to share, create, and distribute content globally. Important facets and provisions of the TPP agreement include:
- Prohibition of customs duties on digital products so that M&E businesses that distribute products electronically are not disadvantaged.
- A clause detailing that imports of digital products (music, movies, videos, games, e-books and related entertainment software) are not subject to discriminatory taxation, outright blocking, or other forms of content discrimination.
- Promoting global interoperability, so U.S. companies are less likely to have to produce special hardware for each country in order to operate there.
- Promoting reasonable network access and competitive supply of telecommunications services, which enable communications and the distribution of M&E content and services.
- Ensuring a competitive digital marketplace so that small businesses, individuals and others can access and move data freely, with commensurate privacy protections; this in turn protects an open Internet and digital and online cross-border trade.
The policies and regulations governing M&E sectors are struggling to keep pace and remain relevant. Many foreign governments are pursuing trade restrictive barriers to protect their markets. The TPP agreement is designed to remove undue restrictions and ensure that U.S. media and entertainment companies can access the valuable opportunities in the global digital economy. Summary snapshots reflecting some of the potential TPP agreement opportunities are below:
Sub-sector: Video Games
Video games (especially digital) are growing exponentially across the globe, and there is no exception in the TPP countries. Every country is seeing major growth in this sector. The video games market is part of trend of transitioning to digital downloading platforms in TPP markets, with the Asian partner countries leading the way in growth: By 2019, Japan (17.1 percent CAGR, $707 million), Malaysia (19.8 percent CAGR, $38 million), Singapore (18.2 percent CAGR, $28 million), and Vietnam (24.1 percent CAGR, $14 million). These figures demonstrate the tremendous potential for U.S. companies to partner or license with in-country companies.
Country Case Study: Mexico
The sixth top market in the M&E Top Markets Report, Mexico has a booming M&E sector with the second largest media market in Latin America. Mexico’s M&E industry is set to grow at a 6.7 percent CAGR to reach $35.5 billion by 2019. The nominal GDP growth at 7.0 percent with an increasing household consumption, urbanization and broadband penetration (to reach 75 percent in 2018) signals a larger consumer base for M&E sectors. In 2010, the Mexican government launched a $20 million film tax incentive program aimed at encouraging both domestic production and foreign investment in the filmed entertainment sector. Piracy is a significant challenge, and neither the legal framework nor enforcement is particularly effective in protecting creative content, and therefore this is a major policy focus for the government to meet the standards of the TPP agreement.
For more information on this historic trade agreement and the future opportunities for M&E exports, please download ITA’s Media and Entertainment Top Markets Report and visit our TPP site.